7 Best Traffic Sources For Affiliate Marketing


After I started my affiliate marketing business I quickly found out the importance of traffic and discovering the best traffic sources for my affiliate offers became my primary focus.

The best traffic source for your affiliate marketing campaign is the one that has the best audience for your offer. This will keep your CPC down and conversions up. The offer payout and the CPM have to be calculated in when choosing a traffic source.

At first, I was using Google and Facebook for my traffic. Then I started using other traffic sources. I got started with native once my 9th Facebook account ban. With Facebook, I was able to start using more traffic sources. I began using Taboola and Outbrain for my traffic sources.

Every traffic source has strengths and weaknesses. The traffic source and your type of affiliate offer and vertical will have to be carefully planned for your affiliate marketing strategy and campaign to make money. 

Affiliate marketing is challenging. Choosing the right traffic source for your affiliate offers may be difficult when you first start. Click the link to find out how hard affiliate marketing is.

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Further down this article, we will review different affiliate marketing traffic sources and the different verticals that they are better for (click the link to skip down to that vertical):

Direct search engine search

With direct searches, you get the best quality of the lead. The leads are from people who typed into their search bar a keyword that you can target. This type of lead is considered a hot lead because they already are in the buying mode.

They have a problem and they are looking for a solution to their problem. For example, you are running an ad for CBD oil and you target “migraine medicine” as your keyword. The searcher types “migraine medicine” into their search bar and your ad appeared in the SERP.

You get a click and then you lead them through your funnel to the offer. They buy it because they want a solution to their migraines and you get a commission.

The cost of this type of traffic is expensive but the quality of the lead is high.

amount of internet ecommerce searches

81% of people search online to purchase an eCommerce product. This is where search traffic gets its profits from. People are searching for millions of different products every day and you can get your ad in front of them.

Google ads

Google has a stranglehold of the majority of the searches done online. There are over 3.5 billion searches done every day on Google. All you need is a small portion of this traffic. Keep in mind that your CPC for this traffic will not be cheap compared to other traffic sources. 

google search volume

Advantage: High lead quality

Disadvantage: Cost per click on popular keywords is high

real estate money

Yahoo ads

Yahoo ads also known as Gemini is a native ad platform. You can place your ads on popular websites.

Advantage:

  • low cost per click
  • minimum budget – $5

Disadvantage:

  • A lot of testing is needed with any native ad traffic source unless you can get a blacklist from an account rep or mentor.

Bing ads

Bing works the same as Google ads. They have less traffic but the cost per click is a lot less. Bing users are typically over 45 years old and make more money or have more money. Use this information to target this demographic group.

Advantage:

  • More affordable search traffic compared to Google

Disadvantage:

  • Low traffic 
  • Ads can not target every country

Baidu

This is the Google of China and they are the leading search engine in China. 

Advantage:

  • Target China and Japan

Disadvantage:

  • Challenging to get an account set up

 

Qualibid  

Affordable traffic cost. This traffic source is good to target Canada.

Advantages: 

  • Search engine traffic from a tier-one country, Canada
  • Lower CPC than Google and Bing

Disadvantages:

  • Isolated to one country

Social media ads for affiliate marketing

With more and more social media platforms launching this is a great way to get your ads in front of people today. Social media has everyone’s attention and this is why you want to have your affiliate offers on.

social media traffic
social media cost per impression

 

Facebook ads

Facebook ads have the attention of an older audience. You can target a woman between 45-65 who lives in Miami and who has an interest in jogging. 

The targeting on Facebook is impressive.

Advantage:

  • Targeting options

Disadvantage:

  • Many rules to follow and account bans will happen

Instagram  

Instagram is owned by Facebook and it works the same way. You can set up your ads through your Facebook ads manager account. They also have strict rules but Instagram has a younger audience demographic.

Advantage:

  • Easy to set up ad campaigns

Disadvantage:

  • Account bans

 

Twitter

Twitter has been around for a while and users were down a few years ago but they are back. A good source to target people from 21-49 years old.

Picture twitter-demographics- ……………………………

Advantage:

  • High CTR on Twitter

Disadvantage:

  • Conversions may be difficult depending on offer vertical

 

YouTube

Nothing converts better than video and this is why you should have video ads for any offer that pays out a big commission.

A video can build a connection with the viewer that text can not do as easily.

Advantage:

  • High conversion rates

Disadvantage:

 

Pinterest

Pinterest has an audience of mostly women between 30-49 years old.

Advantages:

  • Pins are visible for a long time

Disadvantages:

  • Low CTR for offers targeted to men

 

Reddit

Reddit is a forum that has a wide range of topics.

Advantage: 

  • A minimum budget of $5

Disadvantage:

  • No support on weekends

 

Snapchat

Snapchat has over 180 million users worldwide and the average audience demographic is 18-24 years old.

Advantage:

  • High CTR

Disadvantage:

  • Low conversion rate

Best mobile push traffic sources for affiliate marketing

Mobile push traffic is when someone visits a website and they agree to receive messages from that source. This will come in as a notification much like a text message. The open rate for push traffic is 48%, this is the highest among all marketing types.

sms-marketing-statistics

 

AirPush

Works well in pretty much any vertical 

Advantage:

  • Many different ad types

Disadvantage: 

  • Confusing to set up

 

Startapp

Great source for interactive push ads.

Advantages:

  • Reach can have over a billion users

Disadvantages:

  • Only can pay through PayPal 

 

Go2mobi  

Affordable push ads and they offer different ad styles. 

Advantage:

  • The money is often made with an account manager and you get one here

Disadvantage:

  • Difficult account set up

 

Tapjoy

Over 517 million app users and the CTC is low. 

Advantage:

  • You can choose where on the cell phone the ad will appear.

Disadvantage:

  • Difficult account setup

 

Mobicow

Mobicow allows you to make full-screen ads

Advantage:

  • Full-screen ads

Disadvantage:

  • Account needs to be approved

 

Leadbolt

Monetize apps and website

Advantage:

  • Detailed data in the dashboard

Disadvantages:

  • $100 minimum ad budget

 

Adcash  

Advantage:

  • You can show offers to people who have shown interest in similar offers. 

Disadvantages:

  • $100 minimum budget

 

ZeroPark

ZeroPark is based out of Europe and they probably are my favorite traffic source for push ads. They deliver over 15 million notifications a month. 

Advantage:

  • Good quality traffic source for push ads

Disadvantages:

  • $200 minimum ad budget

 

Inmobi  

Over 1.6 billion users worldwide. Another great traffic source for any affiliate who wants to run ads using push traffic.

Advantage:

  • Super flexible ad managing
  • detailed statistics on the dashboard
  • high-quality traffic worldwide

 

Adfalcon  

Adfalcon is the first push notification platform based out of the middle east.

Advantage:

  • High-quality traffic from the middle east

Disadvantage:

  • Based out of the middle east 

 

Popup ads or popunder ads is an advertising banner that comes up on the visitor’s screen when they land on a page. When the banner closes a new page will open.

 

Popads

One of the world’s leaders among click-under and popunder advertising networks. 

Advantage:

  • Many different sites accepted including adult

Disadvantage:

  • Slow support

 

PopCash

Easy to use graphical interface GUI

Advantage:

  • Good support

Propeller ads

High-quality traffic and worldwide coverage.

Advantage:

  • Personal account manager

Disadvantage:

  • $100 minimum ad budget

Popunder

High-quality traffic

Advantage:

  • Different ways of targeting

 

Clickadu

Worldwide traffic 

Advantage:

  • Filter bot traffic out

Disadvantage:

  • minimum budget – $100

 

Popmyads  

Adult offers approved

Advantage: 

  • All around the clock support during the week

Disadvantage:

  • No support on weekends

 

Adsterra

Over 190 countries to advertise in.

Advantage:

  • high-quality traffic
  • you can use keywords

 

Hilltop ads

Over 150 million impressions a day.

Advantage:

  • Many different types of advertising

 

Widget Media

Good traffic source for Sweden.

Advantage:

  • Can run ads for all verticals

Disadvantages:

  • Minimum $500 budget 

 

 

Tonic

Quality traffic for Latin America and the USA.

Advantage:

  • good targeting settings
  • detailed reporting

Disadvantage:

  • Minimum $100 budget 

Best display traffic sources for affiliate marketing

Display ads are great for retargeting. These are picture ads on the internet. If someone has already been exposed to your brand or product this is a great way to get in front of them again for retargeting. 

As an affiliate marketer, you typically are not building a brand so cold marketing on display may not be the best strategy for an affiliate. I have not experienced much success with it used in this way but for retargeting it has a return on ad spend.

Google display ads  

Google display covers over 2 million popular websites.

Advantage:

  • Easy to set up an account to get started

 

Buy-sell ads

Popular display traffic source.

Advantage:

  • Online data analytics 

Disadvantage:

  • Hard to set up

 

Clicksor

High level of consumer service.

Advantage:

  • Personal account manager with full support for all settings
  • Online data statistics

Disadvantage:

  • Minimum $100 budget

 

Admedia

Over 40 million users.

Advantage:

  • Fantastic support

 

Yes Advertising

Deep ad campaign data and analytics.

Advantage:

  • Split-testing options

Disadvantage:

  • Minimum $100 budget

 

Infolinks

Over 1.5 billion views each month. 

Advantage:

  • multiple target parameters

Disadvantage:

  • low quality of Asian traffic

Best native traffic sources for affiliate marketing

Native advertising is the best way to get some good traffic to your affiliate marketing campaigns. They are not strict with the ad compliances and you will not get account bans.

Native ads are typically on popular websites and they are called native ads because they blend into the webpage natively so they do not look like ads.

 

Outbrain  

One of the highest quality native ad traffic sources. You will pay more for your CPM but you will get visitors to tier-one websites to view your ad.

Advantage:

  • Higher individual income impressions

 

Taboola

Taboola gets over 1 billion visitors per month and is considered to get higher-end traffic much like Outbrain.

Advantage:

  • Premium clicks from high-end websites

Disadvantage:

  • Minimum budget to start of $2,000

 

Revcontent

Revcontent is very good for someone to start natives with. This is where I started running native ads. They are a step below Taboola and Outbrain in quality but when targeting lower-tier websites you can offer affiliate friendly types of offers in other countries. Items that payout less but cost lease for the consumer.  

Advantage:

  • Affordable native traffic

Disadvantage:

  • A lot of competition 

 

Nativo

Nativo is mostly traffic from the United States.

Advantage:

  • Powerful analytics
  • high-quality traffic

 

Triple lift

Advantage:

  • Good for health and beauty offers

Disadvantages:

  • Hard to set up

 

 

Sharethrough

Over 10 billion impressions a month

Advantage:

  • You can resale traffic

Disadvantage:

  • Long account approval wait time

 

Oath

Oath is a media giant (Yahoo and AOL) that specializes in all kinds of digital and mobile communications. They have over 1 billion users per month.

Advantage:

  • a lot of quality traffic

Disadvantage:

  • Slow approval process

 

Adblade

Over 300 million advertisers to choose from. 

Advantage:

  • high-quality traffic available 
  • wide available target settings

Disadvantage:

  • A very long approval process

 

Content ad  

Good traffic source with friendly support. 

Advantage:

  • simple interface
  • clear statistics graphics
  • several options for ad units, including “text only “
  • high-quality traffic

Disadvantages:

  • high requirements for advertising materials
  • minimum budget – $250

 

Zergnet  

They have the biggest selection of blog content available. Well engaged audience. 

Advantages:

  • different ad formats to choose from 
  • wide target settings available 
  • convenient bid management

 

 

MGID

This is a great traffic source for American targeting. I have used them for several years and I put them in the same category as Revcontet. Not tier one but high-quality tier two traffic.

Advantages:

  • Easy to use user interface
  • Affordable CPM for the quality 

 

Engageya    

Engageya is the largest North American native ad platform.

Advantage:

  • Low competition 

 

 Ligatus             

Advertising platform with a thorough check of traffic quality. Works with 1400 premium partners. Offers advertisers a wide range of types of native advertising.

Advantages:

  • customizing of your ad campaign
  • own ad formats
  • 18 targeting criteria

 

Dianomi

Dianomi provides more than 4 billion impressions for more than 300 different leads every month and serves more than 100 million unique viewers in the network of premium publishers in the US, UK, and Australia in business and finance.

Advantage:

  • high-quality traffic

Disadvantage:

  • Long respond time for support

 

Adult

Adult traffic is good for targeting men with dating or XXX type of affiliate marketing offers. 

This will be a good way to get a few easy conversions…

 

Traffic Junky

1.4 billion impressions per day. 75% of the audience is men 34 and under.

Advantage:

  • large volumes of targeted traffic
  • a minimum budget of $25

 

Exoclick   

They are the 2nd biggest adult traffic source.

Advantage:

  • 200 billion impressions per month

Disadvantage: 

  • Payment by PayPal only
  • High competition 
  • A minimum budget of $200

 

Traffichunt

Traffic hunt specializes in providing adult traffic that covers more than 200 countries, providing more than 1 billion impressions per month.

Advantage:

  • real-time bidding and statistics
  • retargeting

Disadvantage:

  • a minimum budget of $100

 

Trafficfatory

This traffic exchange is one of the largest in the adult area: it has exclusive rights on the largest adult sites (xnxx.com and xvideos.com), that is why high-quality traffic is available in large volumes here.

Advantage:

  • wide targeting options

Disadvantage:

  • a minimum budget of $500

 

Click dealer

Click dealer in over 180 countries. 

Advantage:

  • 24-hour support

Disadvantage:

  • manual moderation for ad campaigns

 

Adexpansion  

Many adult websites to choose from.

Advantage:

  • high-quality traffic

Disadvantage:

  • Interface is confusing 

 

Juicyads

Advertising network of adult content that specializes in English-speaking countries. One of the leaders to monetize adult traffic.

Advantages:

  • 3 convenient advertising formats
  • advanced targeting options
  • instant posting of AC
  • 24-hour support
  • prices for all regions of the world and formats are available on the website without registration

Disadvantages:

  • account verification by code

 

Eroadvertising

Serves about 2 billion ads every day.

Advantage:

  • a minimum budget of $50

 

Popads

Advantage:

  • minimum budget of $10

Disadvantage:

  • slow support

 

Popcash

Advantage:

  • Easy to use interface 
  • a minimum budget of $5

 

Traffic stars

Advantage:

  • personal Account Manager to help you 
  • Split testing available for ad campaigns 

Disadvantage:

  • a minimum budget of $100

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Best affiliate marketing traffic sources
Article Name
Best affiliate marketing traffic sources
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Discovering the best affiliate marketing traffic sources for your affiliate offers can mean the difference between making money and not!
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LGM Marketing Group
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Jose Claudio

I have a passion for writing and for marketing. From an early age I also displayed an entrepreneurial spirit. I began by selling garbage pail kid cards and many years later I was able to open a business in the customer service industry. The business needed to grow and I began my consumption of all things related to marketing. I now only dedicate my time and efforts to my marketing business because I find it more satisfying.

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